During the national lockdown in January, England’s beauty industry was forced to close. Salons were told to wait two weeks until they could reopen. However, industry campaigning helped lead to the government allowing businesses to reopen on 13 July. And although the reopening of beauty services has not been fully implemented, many salon owners have started to slowly reopen their doors.

The CDC has made some guidelines for salons and barbershops to follow, such as the use of hand washing and protective gear like masks. These steps should be taken in tandem with a Standard of Care that is posted online and shared with clients.

For example, salons may want to advertise their specialty services, such as blow drying or facial treatments. These may help increase the buzz surrounding the salon’s reopening. Also, offering special promotions, like discounts or punch cards, may help attract new customers.

In addition, beauty salons may want to consider offering referral rewards or discounts for existing clients. Creating a loyalty program will also help build brand recognition. Creating social media accounts will allow customers to get to know the salon owner. Creating a business plan will also help salon owners compete for clients, as well as establish credibility.

Other safety measures include cleaning hair-washing sinks and styling chairs, and cleaning between each customer. The CDC also recommends using a cloth mask instead of a wet mask to help prevent airborne germs from blowing out of the mask.

In addition, salon owners should have couches available for waiting guests. They should also ensure that they spread their appointments out evenly and not overbook. This will allow for cleaning time and a well-rounded schedule when the salon reopens. It will also help spread clients over an entire day or two.

Depending on your local laws, you may have to offer some sort of security deposit. This may include a deposit for your real estate property. In addition, your business may need to have a separate insurance plan. It may also be necessary to have an inventory of supplies and equipment.

Some states have pushed back their stay-at-home orders, allowing some businesses to reopen in phases. Wyoming, for instance, has allowed salons to reopen May 1. Some states are reopening on a county-by-county basis, but the official dates for reopening have yet to be announced. In California, hair salons have been temporarily allowed to reopen, but Governor Gavin Newsom has announced that he will not reinstate plans to reopen salons in certain counties.

Many salon owners have already extended their hours. Some have even begun to work an extra evening or two per week to accommodate clients. Some of these businesses may need financial support, as well.

It is important for salon owners to be sure they have a comprehensive insurance plan in place. It is also important for them to train their staff thoroughly. They should also be sure to post their Standard of Care online, and to make sure that it is easy to find.