Wella is widely known for their innovations in professional hair color that allow hairdressers to create anything from dramatic transformations to natural locks with incredible shine and dimension. Their portfolio features both permanent and demi or semi-permanent colors for this purpose.
Wella Color Charm Permanent Liquid Haircolor with Gelfuse Technology creates vibrant TRUE-TO-TONE colors that are fade-resistant, while offering a vibrant palette with easily intermixable shades to express creativity.
Color Collections
Wella has been developing innovative hair care solutions for more than 135 years, with their mission being to empower hairdressers and unleash their creative side. Wella offers permanent and demi-permanent colors for creating any style from dramatic makeovers to subtle grey blending.
Provide genuine, natural-looking hair color results without ammonia with this trusted ammonia-free formula that contains keratin for healthier-looking locks and offers exceptional grey coverage.
Discover the stunning Wella color chart ranging from Pure Naturals for beautiful natural-looking shades, Rich Naturals with sophisticated depth, vibrant Reds for fiery passion, as well as Special Mix shades offering endless creative potential.
Wella’s Colour Charm permanent gel haircolor offers fast application with conditioning benefits of cream. Utilizing Liquifuse technology, its formula penetrates deep into hair shafts to produce long-term fade-resistant results while providing excellent gray coverage and soothing floral fragrance, offering a pleasurable coloring experience.
Toners
Wella is one of the world’s top selling hair colors, and for good reason. Their reliable formula consistently provides stunning, natural-looking results that appeal to everyone from old school stylists to millennial colorists – no surprise then that every 10 seconds, a salon orders Wella products!
Wella’s Blondor 2023 Permanent Creme Toners neutralize brassiness, temper warm tones, and deliver beautiful blonde shades with up to 90% less breakage. Their 8 new toner shades can easily be mixed and feature a shade-coded tonal family system to make tone selection an easy process.
These liquid toners are specifically formulated for use with Wella Color Charm Permanent Liquid Hair Color and 10 Volume Cream Developer. Utilizing Liquidfuse technology, these liquid toners saturate, penetrate, and fuse with the hair shafts to provide vibrant, fade-resistant hues while remaining gentle on your scalp.
Conditioners
Discover Wella hair products designed to soothe every strand and transform your look, from revitalising shampoos and conditioning treatments, to revitalizing treatments – this empowering collection caters for all hair types and concerns.
No matter the texture of your locks, these salon formulas can help give them volume and body. Look for deep conditioning treatments which leave tresses smooth and glossy while safeguarding them against color fading. At your disposal are products to create any style for workdays, weekends and evening events. Choose from an extensive range of salon hairspray mists with flexible to extra firm hold levels to find your ideal finishing touch every time! For added peace of mind, invest in volumizing shampoo and conditioner that will leave your locks full and bouncy all day long. Wella offers professional grade solutions that deliver professional salon results with lasting effects – so choose them today to see results that last!
Treatments
Wella has the solutions you need, whether it is just covering gray hairs or completely changing your appearance. Their groundbreaking on-trend products are chosen by professional hair stylists worldwide and provide stunning results each time. Wella’s reliable formula consistently produces stunning outcomes every time – the brand stands for high performance that delivers stunning outcomes.
Experience more radiant shine and longer color protection with regular use of Wella Professionals ColorMotion+ care regimen. Its special combination of ingredients goes beyond anti-fading by strengthening hair structure and increasing resilience against oxidative stress.
Wella color toners provide effective solutions for unwanted warmth and brassiness in between salon visits. Or try the Wella INVIGO Colour Brilliance Shampoo designed for positive to normal hair types to protect coloured locks and maintain vibrant colors without using harsh sulfates, parabens or gluten. Shop by concern using the Store By tab to locate products suitable for your hair type and needs.
