The Lakme brand has a reputation for quality products and is a leader in the haircare industry. The company has a portfolio of over 300 high-end products used by salons throughout the world. Founded in Barcelona, Spain, the brand draws its inspiration from the rich cultural heritage and Mediterranean values of the city. As a result, Lakme products are designed to be professional, innovative and eco-friendly. The brand also offers a full range of professional hair care tools to assist hair stylists.

The company’s latest move includes partnering with Schwarzkopf Professional, a premium hair-care brand. Lakme will now use Schwarzkopf hair-care products in its salons and provide training to its hairdressers. Schwarzkopf is currently the second-largest haircare brand in India, with 20 per cent of the Rs 100 crore market. L’Oreal, on the other hand, has a 60 per cent share of the industry. In the current fiscal year, Schwarzkopf hopes to increase its market share by 40 per cent.

Lakme Salons also offer a bespoke menu of services. The brand offers hair services, skincare, and make-up. Lakme’s Absolute Salons have the exclusive Runway Secrets menu for a truly luxurious experience. Additionally, the company has partnered with Aptech, an Indian beauty technology company. The new Lakme Academy powered by Aptech will offer beauty experts a comprehensive training program, including foundation and advanced level courses.