Brilliant Blonde

Frank Ocean released his much-awaited second album Blonde less than 48 hours after Endless hit shelves – and it did not conform to expectations.

Smooth and creamy white mix designed to lift hair up to three levels using So Pure Color Developer at 9% (30V). Protects and moisturises during bleaching process thanks to Bond Protect formula.

Batiste Dry Shampoo Plus

Dry shampoo can make all the difference when it comes to styling, saving water or banishing brassiness from your locks. With its natural formula that absorbs oil while soothing frizz and providing an inviting scent from showering days past.

Say goodbye to matted roots and hello to fuller, bigger locks with this waterless formula designed to lift and revive flat hair. Packed with luxurious avocado extract for added nourishment, our best-selling dry shampoo leaves your locks feeling and looking clean, all with an exquisite aroma that won’t cover up their beautiful blonde hues.

Shake well prior to use and between sprays. Divide hair into sections, hold 12″ away, and spray at roots; massage into roots using fingertips before brushing through or tease out look as desired – repeat as needed.

Brilliant Blonde Purple Mask

Purple hair masks are an invaluable toning tool for blondes. This deep conditioning treatment neutralizes brassy tones, corrects dull hues and prevents fading and oxidation – perfect for bleached, lightened or highlighted hair; additionally they work wonders on ashy tones!

Violet Crush Purple Toning Pigments provide this luxurious blonde hair mask with all-round toning, brightening and hydrating benefits. It helps eliminate stubborn yellow tones while helping restore damaged strands through its combination of hyaluronic acid, edelweiss flower extract and ultraviolet neutralizers.

Sulfate-free anti brass treatment is an ideal solution for those experiencing pesky brassiness in their locks. Formulated to neutralize stubborn brassy tones in just one minute, leaving hair color vibrant and healthy; perfect for all blonde and lightened shades as well as platinum, white and gray locks! The treatment’s nourishing formula works on all of them – ideal for blonde, lightened shades as well as keeping platinum white/gray locks healthy and vibrant.

Brilliant Blonde Toner

Toners are demi-permanent products designed to remove brassy tones, deposit color without lightening hair, and last from six to eight weeks. There are two main kinds of toners: cream based and liquid. Cream-based toners must be mixed with developer, while liquid ones can be applied directly onto your locks.

Purple toners help reduce yellow tones and eliminate brassiness, while blue toners cancel orange undertones to produce a cool blonde shade. Violet-toned toners offer the greatest promise when going for platinum or silvery blonde tones.

To use a toner effectively, start by washing and conditioning the hair. Next, apply it in sections to saturate each section for even coverage; leave on for three minutes before rinsing off – repeat as necessary until reaching your desired blonde tone.

Brilliant Blonde Glossing Spray

This glossing spray contains sustainably-sourced argan oil from Morocco for maximum shine in any hairstyle. Great as an easy in between appointment touch up, this helps neutralize brassiness and prevent color fade while helping neutralize brassiness and color fade.

Light, fine and weightless formula provides a gorgeous high-shine finish without adding color or weighting down your locks. Simply mist eight to 10 inches away for stunning glow!

Jojoba and safflower extracts nourish, strengthen and protect blonde hair strands while helping reduce yellow tones and increase shine, while lavender’s antioxidant-rich extract soothes the scalp.