Brilliant Blonde Shampoo

Andrew Dominik’s willfully clueless Freudian fantasy Blonde fails to acknowledge Marilyn for what she truly is: an exquisite woman – yet she appears only rarely here. That is no accident: Dominik had planned it that way.

Hairdresser-designed shampoo and conditioner combine to reduce brassiness while leaving color-treated blonde locks soft and radiant. In addition, it’s plant-based, vegan, and gluten-free!

It’s sulfate-free

This sulfate-free shampoo purifies blonde hair by eliminating dulling build-up and restoring the optimal pH level of each strand. With an unmatched light lather that other sulfate-free products simply cannot match, leaving behind soft and clean locks for you.

This violet-pigmented shampoo instantly neutralizes brassiness, toning blonde and highlighted strands while helping brighten ashy tones. Plus, our exclusive AntiFade Complex protects highlights from color fade – keeping blonde locks looking rich and vibrant between touch ups!

Camellia Seed Oil and Shea Butter contain antioxidant-rich oils with great hydrating benefits, leaving blonde hair soft, silky and deeply hydrated without being heavy or greasy. Furthermore, their formula protects against further damage or breakage caused by bleach by strengthening bleach-damaged strands and protecting future damage with stronger bleached locks.

It’s pH-balanced

Brilliant Blonde offers just the right amount of lift while keeping blondes strong and healthy. Formulated to neutralize chlorine, help prevent breakage, strengthen chemically treated locks, and add softness and shine, it features Argan Oil to provide softness and shine you’ve always desired.

The tinted formula refreshes flat roots without adding additional color, while minimizing brassy tones and yellow tones for an ideal hue in between touch-ups. Plus, its low pH of 4.2 makes this an eco-friendly product!

*To be used with 20 Volt or 30 Volt Developer and according to its directions. Not recommended for pre-lightened hair.

It’s enriched with Argan Oil

Combine with So Pure Color Developer for an effective way to permanently lift natural and colored blonde hair up to four levels. Ammonia-free colour pigments enriched with Argan Oil penetrate deep into hair shafts for brilliant gray coverage that won’t fade with use; plant-derived Phytokeratin provides additional protection during colouring process; while its creamy texture offers easy mixing and application, soothing the scalp in the process.

Perfect for keeping blonde, platinum and gray locks looking healthy and brass-free! Hydrated and healthy locks!

It’s made to extend the number of clean hair days between washes

This purple shampoo, packed with blueberry and purple yam extracts, provides the ideal antidote to keep blonde locks vibrant and brass-free while deeply hydrating them. A powerful solution designed specifically to treat blonde, gray and platinum locks to reduce warmth while neutralizing yellow tones for healthy strands – keeping blonde locks healthy and nourished!

Professional hair color services such as root touch ups or full head coloring treatments benefit greatly from using a hair conditioner to complement their service by neutralizing brassiness and decreasing signs of regrowth between appointments. A hair conditioner also extends the life of your signature salon shade by neutralizing brassiness while neutralizing potential signs of regrowth between sessions.

A non-ammonia colour cream designed to lift natural and dyed blonde hair four levels without ammonia, this formula offers natural-looking highlights and balayage techniques. Packed with certified organic Argan Oil and shea butter to help nourish the scalp during colouring, this innovative color-protection system strengthens hair while preventing dryness while its palette of intermixable shades delivers subtle results for a subtle look.