Blonde hair requires extra TLC in order to maintain its health, vibrant appearance. Selecting appropriate products will help prevent brassy and yellow tones from forming while keeping colour looking fresh and youthful.

Purple Shampoo, designed to combat brassy tones. Packed with antioxidant-rich Buriti oil for increased shine and radiance restoration in blonde locks.

Purple Shampoo

Purple shampoo should be considered an absolute essential for color-treated blondes to prevent brassiness and yellow tones in their blonde shade from turning brassy and yellow. Packed with crushed violet pigments that neutralize warm yellow tones on the scalp surface and eliminate them completely, purple shampoo helps ensure your color remains true and vibrant.

Purple hair products can be an ideal way to add dimension and depth to any shade of blonde, such as highlights or natural strands. If you need advice about which product would best suit your individual needs, reach out to your hairstylist or consult one.

Purple shampoo should only be used when your locks begin to look brassy and not every time you wash. Rinse off quickly so the purple hue doesn’t linger in the strands; hence why alternating with regular hydrating or color-protective shampoo is often best.

Toning Shampoo

Toning shampoo is an easy at-home color care solution to help avoid brassiness in blonde hair. Constructed using violet pigments, toning shampoo neutralizes any yellow or orange tones that develop over time in bleached, highlighted, or silvered locks over time. Violet shampoo is most often used for blondes but also works for brunettes who have warm orange tones (orange and purple are opposite colors on the color wheel).

Use toning shampoo regularly to maintain a cooler shade of blonde, as this can protect against brassiness over time. Lather it into the strands and let it set for as long as recommended by your shampoo brand; follow up with conditioner after to lock in moisture and prevent breakage.

Toning Conditioner

A toner is a colour-refreshing gloss you can add to your hair after washing to neutralize brassy or yellow tones and extend its lasting power between salon visits.

Toning conditioners can help you keep your blonde colour vibrant at home. These work as both conditioner and toner in one, with most formulas featuring violet pigments to neutralize yellow hues for healthy-looking blonde locks.

Toning conditioners differ from tinted shampoos by not cleansing the hair but instead moisturizing each strand to protect from heat damage and environmental stresses, leaving behind soft, vibrant locks. Toning conditioners can last for three washes before their results fade away completely. They’re especially ideal for people with bleached or highlighted blonde locks.

Hair Masks

Hair masks are hydrating heroes of your beauty routine, packed with oils and butters for extra nutritive goodness. Perfect for increasing shine and healing damaged strands.

No matter if you want to subtly enhance your natural color, amp up current shade or try something completely new, there’s a mask designed specifically for every need. Try the INVIGO Brilliance Vibrant Color Mask Opens in a new tab to strengthen strands with Lime Caviar Extract for beautiful shine and vibrancy.

Bleached locks require extra special care and the PURC Silver Mask provides it. Packed with purple pigments to counteract brassiness, its formula also includes glycerine to keep strands hydrated as well as Euterpe Oleracea (Akai) extract to strengthen and increase hair resilience.