In the beauty services arena, new brands are emerging with innovative customer experiences and premium service offerings that are winning loyalists and increasing wallet share. To achieve success in this market, beauty brands must focus on customer experience and innovation.
Green People offers organic and natural beauty products packaged beautifully in glass bottles – everything from large organic rosewater face toners to DIY powder masks and jade roller tools!
Armani Beauty
Armani beauty represents stylish sophistication from smooth foundation to lengthening mascara, offering fragrances that encapsulate Giorgio Armani’s vision and commitment to water scarcity through ACQUA FOR LIFE brand cause. Products contain natural ingredients while Giorgio Armani himself remains committed to combatting it with his foundation ACQUA FOR LIFE cause.
Armani Beauty recently unveiled Face Maestro, an innovative augmented reality makeup service tailored specifically to each customer’s features, powered by artificial intelligence and taking digital try-ons to the next level.
Dr. Vali
Royalty to Victoria’s Secret models visit her invitation-only clinic; her client list boasts of everyone from royalty to micro-contouring techniques that have become world famous.
Vali has also designed an exclusive skincare line called ‘By Dr Vali’ and this year released her patent skin-tech device Cutis; this device activates your body’s own cells to heal scars by administering BAC12 molecules directly.
Her 360deg inner and outer biohacking program can be booked in her innovative space. This comprehensive service includes an in-depth facial, world-first herbal bar and personalized programmes.
Laura Mercier
Laura Mercier offers everything from smooth complexions to luxurious glows. Try her Oil-Free Tinted Moisturizer for a subtle wash of color that evens skin tone while creating a natural, no-makeup look – plus, it protects skin against sun exposure!
Her Translucent Loose Setting Powder can help hide imperfections while prolonging makeup’s wearability. For eyes, Caviar Stick Eye Colors offer versatile creamy formulas designed to line, fill in, define or smudge eye colors.
The Light Salon
The Light Salon is a beauty services company offering an array of treatments. Their hair stylists specialize in men and women’s haircuts, wedding hair styling, highlights and lowlights, conditioning treatments and color techniques; while their nail stylists specialize in spa manicures and pedicures.
Laura Ferguson and Hannah Measures pioneered the LED skin-care movement by opening London’s inaugural LED facial bars in 2015. Since then, their popular Boost collection of at-home devices–beloved by Victoria Beckham and Alexa Chung–use clinically proven wavelengths to rejuvenate complexions.
Technogym
Technogym is a world leader in fitness equipment, services, and solutions to promote wellness. Their Wellness Connected Experience connects people, machines, content, and programs together while their E-Services online customer portal assists facilities in cutting costs while increasing service support.
Technogym has brought its sleek, functional designs and top-tier workout technology into homes through new consumer models. Competing against Peloton and TrainerRoad for home virtual training services, its hardware and software limitations still need addressing.
Tom Ford
Tom Ford offers high-end aesthetics paired with effective formulations in their selection of complexion products and color cosmetics, featuring rich pigments, moisturizing butters and oils, sleek monogrammed packaging, and monogrammed products.
Ford also designed fragrance and candles under this brand. He gained widespread acclaim as Gucci’s creative director with iconic collections that garnered widespread acclaim; when French multinational Pinault Printemps Redoute purchased Gucci, he launched his eponymous luxury label; Nocturnal Animals won critical acclaim as a film, receiving critical acclaim upon its 2016 release. Additionally, Ford shows his appreciation of art through his impressive Contemporary art collection.
Pat McGrath
McGrath understands what beauty conglomerates have yet to grasp: online makeup enthusiasts – men and women, young and old-school, black or white — who revere beauty as high art. She has made powerful connections through legendary lensman Steven Meisel as well as with celebrity models including Bella Hadid, Cara Delevingne, and Naomi Campbell.
In 2015, Northampton-born artist Kate Bosworth launched her eponymous line of cosmetics. It quickly gained popularity thanks to its gold pigments for eyes and lips as well as shimmering highlighters that quickly sold out. Eurazeo Brands invested $60 million as minority investment and currently values the brand at more than $1 billion, according to WWD reports.
Pavan
Pavan Beauty Salon and Spa of Kansas City provides full-service salon and spa experiences, carrying top beauty brands like Smashbox, Redken, Philosophy Hempz Clarisonic and Biolage as well as offering massage and facial services. Additionally, their services can also be known as pavan, pawana and pvn (see definitions below).
What does Pavan mean?
The term “Pavan” translates to wind; in Sanskrit this word would be known as Hanuman.
