Alterego is the Italian manufacturer of permanent hair color products. Its Just Color line uses next-generation pigments and a gel formula to ensure long-lasting colors and healthy hair. It also contains herbs to prevent unwanted color changes and gives even color results. The gel formula also works quickly and easily on the hair.

Ever Ego Garlic Shampoo is a great choice for chemically treated hair. It cleans the hair gently, but pampers the mane with vitamin A and mineral salts. It also leaves the hair feeling soft. The shampoo is free of parabens and other harmful chemicals and leaves the mane looking shiny and healthy.