Whether you’re a beauty buff or just looking to try new products, CVS has a wide selection of top makeup and beauty brands. Shop the latest cosmetics & skincare products for women & men at unbeatable prices.
The big-box beauty store carries prestige brands like Anastasia Beverly Hills, Bobbi Brown, Burberry, Chanel, Dolce & Gabbana, Fenty Beauty, Gucci, Hermes, Hourglass, L’Occitane, Marc Jacobs, Mugler, Olaplex and Shiseido.
1. Ulta Beauty
Ulta Beauty is one of the best places to shop cosmetics and fragrances. They also offer salon services, like hairstyling, lash extensions and makeup lessons.
They have an online makeup quiz to help find the right shades for your complexion. They also have a virtual try-on feature in stores that helps customers see what different products look like on them.
2. Sephora
Sephora is one of the most popular beauty retailers in the world. It offers an incredible selection of makeup, skincare, hair care, and bath and body products from top brands.
The company has a unique retail strategy that encourages customers to test out products before they purchase. It also uses data gathered from shoppers to create marketing content that’s personalized to their specific needs.
3. Target
Target and Ulta Beauty are battling it out for market share in the growing category of mass beauty. Both companies are putting a premium on the experience.
To that end, the discount retailer is launching hundreds of mini beauty shops inside its stores, featuring brands from prestige retailers like Clinique and Urban Decay. These are designed to attract new shoppers, deepen customer loyalty and encourage store trips.
4. Nordstrom
Nordstrom is a high-end department store offering clothing, shoes, and cosmetics. Its competitors include Macy’s (M), Dillard’s (DDS), and Neiman Marcus.
The company also operates Nordstrom Rack, an outlet shop where it sells clearance items at a lower price point. It also offers personal styling services.
5. Peach & Lily
Peach & Lily is a clean, cruelty-free Korean beauty brand that uses innovative formulas and techniques to help you achieve the “glass skin” trend. Their cult-favorite formulas are packed with niacinamide and East Asian mountain yam extract to keep skin bright, smooth, and radiant.
Alicia Yoon, the founder of the K-beauty brand, struggled with eczema as a child and was inspired to create a line of skincare products to calm and soothe her skin. Now, she has a bestselling line and is expanding her company nationwide.
6. L’Occitane
L’Occitane is a French beauty brand that prides itself on using authentic, natural ingredients. Its products are inspired by the rich traditions of Provence and reflect Olivier Baussan’s belief in authenticity, simplicity, sensory pleasure, and respect for people and planet.
One of their best-known products is the Pro Filt’r Soft Matte Longwear Foundation, which comes in 50 shades. It’s an innovative formula that blurs out lines and blemishes while still hydrating skin.
7. L’Oreal
L’Oreal is the world’s leading cosmetics company. It has more than 2,500 scientists at its Paris headquarters, constantly working on new concoctions to help beautify and enhance the physical appearance of millions of customers worldwide.
The company offers a range of consumer, professional and luxury products sold under more than 35 brand names in various channels. These include Garnier, L’Oreal Paris, Le Club des Createurs, Maybelline, SoftSheen-Carson and more.
8. Sulwhasoo
Sulwhasoo is a popular Korean beauty brand that uses a unique blend of traditional herbs to restore skin’s health. Its patented JAUM Balancing Complex is made up of five Korean herbs like peony, sacred lotus, white lily, Solomon’s seal, and rehmannia that work in synergy to balance, hydrate, and brighten your complexion.
Sulwhasoo is a luxury brand that is marketed towards women aged 30 and up, but it also caters to those with all types of skin.
9. Etude House
Etude House is one of the most popular Korean beauty brands and is known for their cute and effective products. They excel both in makeup and skincare, and are sure to have something for you!
They also offer a range of affordable, effective, and safe products. Check out this list of their best-selling products to find the right ones for your skin type!
10. Captain Blankenship
The Hudson Valley is home to one of our favorite organic beauty brands, Captain Blankenship. Their products create a direct link to nature by using cold pressed organic plant oils, flowers, seaweeds, and salt.
A small women-run company, they are heavy into being all-natural and honest. Their formulations are always formulated with organic and wild-harvested ingredients, and they never use synthetic preservatives, parabens, or sulfates.
